Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing

Available on back-order

$39.99

Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing

Available on back-order

SKU: 9781780670003 Category:

Temporarily out of stock

Title: Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing
Author: Shaw, Mark

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

RRP: $39.99
Format: Paperback
Publication date: 01/10/2012
Publisher: Laurence King
Sales & marketing
Pages: 240
Weight: 650g
Dimension: 246mm X 172mm

Additional information

Weight 650 g
Dimensions 246 × 172 mm

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